Richard Williams

RWRichard Williams has held a prominent position in the hospitality industry for many years and has an outstanding track record throughout the islands of the Caribbean.

After his appointment to Sandy Lane Hotel with Trust House Forte, his style of leadership drove a turnaround in the fortunes of that resort. He later brokered a buyout of the property by a private European consortium and in his subsequent role as Chief Executive, Richard led the redevelopment team and executed a US$500 million planning and design with the reopening of the resort. As a result of his new vision, Sandy Lane re-established itself as a pre-eminent, independent resort hotel in the tropical world.

Richard co-founded Tourism Global Inc. after leaving Sandy Lane in 2001. The boutique, tourism consultancy firm specialized in high-end services for the global investment market and the hospitality industry. In the spring of 2004, he successfully led the tourism component of the bid for Barbados to host the finals of the Cricket World Cup in 2007.

In 2007 Richard joined the Barbados Tourism Authority (BTA) as Vice President for the Americas where he repositioned the destination with trade relationships and orchestrated an additional 70,000 air seats per year from the US market. For his efforts, Richard received the distinction of being awarded “One of the Top 25 Marketing Minds” by the Hospitality Sales & Marketing Association International (HSMAI).

Richard has also served as Managing Director of Cobblers Cove Hotel in Barbados and as Managing Director of the Kuoni Management. He was recognized for his development of the Caribbean tourism industry with the Silver Crown of Merit Award, presented by the Barbados government.

As past President of the Barbados Hotel Association, Richard was the first Barbadian honoured as Caribbean Hotelier of the Year by the Caribbean Hotel Association. During his seven-years as Chairman of the CHA Marketing Committee, industry-changing events such as the annual Caribbean Marketplace, the Caribbean Gold Book and CHARMS (Caribbean Hotels Reservations Service) were conceived.

Presently as the Chief Executive Officer of Richard Williams & Associates, Richard provides bespoke sales and marketing services and Management Services to hotels and destinations around the world.  He has assembled a team of best in class experts to provide his clients with a customized solution to meet their specific needs. The RWA team is comprised of industry leaders and global marketing professionals. It is this unique combination that makes RWA today a respected firm throughout the hospitality industry.

Contact Richard at Tel +1 212 561 8722 or