Archive for Social Media

The Future of Social Media is Advertising!

Whoever said that advertising is dead is either horribly misinformed or merely drumming up controversy as part of a self-promotions agenda. This article is a rebuttal for all those naysayers and managers who are slashing their advertising budgets in favor of newer and supposedly cheaper methods of building their businesses. The fact is that advertising […]

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Leveraging the Communications Hierarchy

Have you ever thought of your communications in terms of a hierarchial order based upon its ability to effectively reach the recipient? With so many options available for you, your sales team and your staff, the topic merits further investigation. The rough chart outlines thirteen different communications methods based on the level of personality conveyed […]

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Hotel Reviews Aren’t About Numbers

Analyzing What’s Really Important In Online Reviews Do you remember in school how jealous you felt when you got a ‘B+’ on your English test, while your friend got an ‘A-’?  Now that we are all grown up, hopefully, we can safely look back at how insignificant that one grade was in the grand scheme […]

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How Hotels Can Appeal to Travel Bloggers

  If you haven’t already realized, there’s a very eager and knowledgeable community of writers ready to spread the good word about your hotel.  The concept of the travel blogger is yet another to evolve from the Internet, and I’ve witnessed their numbers grow leaps and bounds within the travel world.  If you look at […]

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Advanced Facebook for Hotels: How to Turn Fans into Influencers

This is THE big fish that should be on every hotelier’s mind. We all know that Facebook is important and that your status is first and foremost measured by your numbers of fans, but what does this number really mean? Is having 10,000 fans versus just 2,000 directly correlated to the fiscal amount of business […]

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