Archive for Opinion

The Future of Social Media is Advertising!

Whoever said that advertising is dead is either horribly misinformed or merely drumming up controversy as part of a self-promotions agenda. This article is a rebuttal for all those naysayers and managers who are slashing their advertising budgets in favor of newer and supposedly cheaper methods of building their businesses. The fact is that advertising […]

Read more

Goodbye F & B! Hello F & F!!

In the good old days of hospitality, food and beverage was part of the core. Management treated the department with the lofty respect it deserved, not only in differentiating the property, but also because of the profits it delivered. The iconic hotel dining room was an important meeting place in the community it served, often […]

Read more

Is Your Workplace Fun?

How fun is your workplace?   Young people entering today’s hospitality industry expect to have fun at work.  When they don’t, the brightest and best will leave; silently and swiftly, usually without explanation.  They learn differently than their predecessors, often by trial and error; thinking outside the box and questioning just about every direction and instruction.  […]

Read more

10 Keys to Career Success

Recently I was asked to address a group of hospitality school students on the topic of career success. My career started as an assistant coffee shop manager in a hotel restaurant and ended as an Executive Vice President. My task was to explain how I made this happen. Admittedly my success was a lot about […]

Read more

10 Most Common Marketing Mistakes

Marketing dollars are precious and scarce. No one wants to pilfer resources away towards programs that fail to deliver a solid return on investment. As a general manager, here are ten thoughts to keep in mind as your hotel marketing team prepares to execute this year’s plan. 1. You can’t measure everything. As a consultant, […]

Read more