Archive for Marketing

The Benefits of Weird Wellness in Hotels

The 20th century was filled with prominent science fiction writers constantly throwing wild and prophetic ideas out to the world. The 21st century is where (some of) those ideas become reality. We’ve already seen the rise of smartphones, smart watches and tablets—all predicted in some way or shape long before their mass market acceptance—and many […]

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The Future of Social Media is Advertising!

Whoever said that advertising is dead is either horribly misinformed or merely drumming up controversy as part of a self-promotions agenda. This article is a rebuttal for all those naysayers and managers who are slashing their advertising budgets in favor of newer and supposedly cheaper methods of building their businesses. The fact is that advertising […]

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Goodbye F & B! Hello F & F!!

In the good old days of hospitality, food and beverage was part of the core. Management treated the department with the lofty respect it deserved, not only in differentiating the property, but also because of the profits it delivered. The iconic hotel dining room was an important meeting place in the community it served, often […]

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A Food & Beverage profitability road map

Food and beverage is an area of hospitality that I consider integral and yet it comes with a lot of unpredictability. That’s why it’s always good to hear from current and former F&B Directors to decipher how they managed and succeeded in this volatile field. To this end, I’ve recruited Sean Handerhan – a former […]

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10 Most Common Marketing Mistakes

Marketing dollars are precious and scarce. No one wants to pilfer resources away towards programs that fail to deliver a solid return on investment. As a general manager, here are ten thoughts to keep in mind as your hotel marketing team prepares to execute this year’s plan. 1. You can’t measure everything. As a consultant, […]

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