Archive for November, 2011

The Seven Deadly Sins of Hotel Marketing

With budget planning just around the corner, it’s time for you to start thinking of how you are going to make this year different. Based on over thirty years experience helping various hotels around the world with their strategic planning needs, I believe that marketing is still an area for vast budgetary improvements. Here is […]

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10 Quick Ideas to Market Your Property Better Now

  Many GMs think that marketing planning is done once a year, typically in the Fall and in advance of the coming fiscal year. Here are a series of quick points you can spring on your director of marketing to see to help keep your marketing program on track. 1.  Repeat customers are easier to […]

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