Archive for July, 2011

Meet the managers: the one-two punch of social media and face-time to heighten loyalty

  Here’s a marketing creed that was scribed into textbooks well over 30 years ago, back when I was an MBA student: People connect with other people, and not necessarily with businesses.  For a long time, this wasn’t exactly feasible. Even in the hospitality world where personality is king, managers meeting customers on a one-to-one […]

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SEO: Modern Day Snake Oil?

It never ceases to amaze me, as to how many unsolicited emails my clients get from companies promising to do wonders for a hotel’s website in terms of search engine optimization. Usually, these missives are well written in an onerous tone that has GM’s questioning their website, their web agency, their director of marketing and […]

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The Power of a Handwritten Note

  Communication is too easy nowadays. With the trifecta of a computer, a cell phone and a printer, there’s no need to write out personal correspondence anymore.  That is, unless you want to make an impact. Take hotel welcome cards for example.  You arrive at your room and a colorful tray of fruit is waiting […]

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Advanced Facebook for Hotels: How to Turn Fans into Influencers

This is THE big fish that should be on every hotelier’s mind. We all know that Facebook is important and that your status is first and foremost measured by your numbers of fans, but what does this number really mean? Is having 10,000 fans versus just 2,000 directly correlated to the fiscal amount of business […]

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